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Bigg Boss maker Banijay bets big on cricket in India

India, May 10 -- Banijay Asia, the content production company known for adaptations like The Night Manager, Call My Agent Bollywood and The Trial (The Good Wife), is no longer associated with the The ... Read More


Bigg Boss maker Banijay bets big on cricket

India, May 10 -- Banijay Asia, the content production company known for adaptations like The Night Manager, Call My Agent Bollywood and The Trial (The Good Wife), is no longer associated with the The ... Read More


Indian ad campaigns are losing their magic

India, May 3 -- Television advertising in the ongoing cricket Indian Premier League (IPL) has seen a 12% jump in volume over the 2023 season (IPL 16). As per TAM Sports, a division of TAM Media Resear... Read More


Inclusivity in ads makes for a business case

India, April 26 -- How many advertisements that you see each day do justice to India's diversity in terms of regions, ethnicity, body types, colour or even age groups? Insignificant, going by a new su... Read More


TV, digital media measurements need an upgrade

India, April 19 -- Action in India's television viewership monitoring space seems to be heating up with reports of TAM Media Research applying for a license to function again as a television ratings a... Read More


Massification is working for Netflix numbers

India, April 12 -- When Netflix launched The Great Indian Kapil Show on its service two weeks ago, it caused a stir in the media and entertainment world with critics, viewers, advertising and marketin... Read More


Massification is working for Netflix numbers

India, April 12 -- When Netflix launched The Great Indian Kapil Show on its service two weeks ago, it caused a stir in the media and entertainment world with critics, viewers, advertising and marketin... Read More


FAST channels pick up speed on smart TVs

India, April 5 -- If you buy a smart TV from brands like Samsung, LG, TCL or Xiaomi, you not only get pre-installed over-the-top (OTT) services like Netflix, Prime Video or Disney+Hotstar but also a b... Read More


FAST channels pick up speed on smart TVs

India, April 5 -- If you buy a smart TV from brands like Samsung, LG, TCL or Xiaomi, you not only get pre-installed over-the-top (OTT) services like Netflix, Prime Video or Disney+Hotstar but also a b... Read More


Time for IPL to rely on hybrid revenue model

India, March 29 -- The Indian Premier League (IPL) may be garnering viewership but the media spends by brands on the league remain sluggish. Though media industry experts insist that advertising picks... Read More